Program Details

Institution: New Mexico State University
Level: Bachelors
Discipline: Business Administration
Credit Hours Required: 128
Cost: Current main campus tuition and fees plus a $25 per credit hour distance education fee. See the <a href="http://www.nmsu.edu/~uar/schecosts/schcosts.htm">University Accounts Receivable Schedule of Costs</a> for the current tuition rate.

Description:
Marketing is all about creatively connecting to customers in both profit and non-profit settings. The undergraduate marketing degree emphasizes tools and concepts which are used to gain insight and understanding of customer needs and markets. Graduates will also learn how to use their market knowledge to design and deliver unique products, services and ideas which directly respond to the unique needs of an identified customer market. This undergraduate degree prepares you for career interests across virtually all industry sectors, government agencies and small business/entrepreneurial interests.

Delivery Method:
Business Administration

Requirements:
The student should have substantially completed NMSU`s general education requirements, the lower division business courses in accounting, economics, information systems, and an introduction to business.

Required Courses:
A minimum of 128 credits is required for graduation. This is a degree completion program, offering the courses that a student would normally be expected to complete during the junior and senior years. The course work for the freshmen and sophomore years may be completed at a junior or community college. The junior and senior level courses include upper division business core courses (BCIS 338, BLAW 316, FIN 341, MGT 309 and 344, MKTG 303, BUSA 421, an economics upper division elective, an upper division business elective), six marketing electives and two required marketing courses in marketing research and marketing strategy. In addition, two upper division Viewing a Wider World courses are required.

For more information:
Program Web Site: http://distance.nmsu.edu/degrees/

Program Contact: